We are

Curated* is your essential source for the latest in clean beauty and sustainable lifestyle products. Led by women, Curated aims to pioneer a change in the beauty landscape of the Gulf Cooperation Council (GCC) by representing and launching the most innovative brands in the region.

Based in Dubai, we handle the distribution, brand development and sales strategy of each brand we onboard, as well as featuring them on our e-commerce platform Boxich. We specialize in providing visibility in premium retailers, along with our regional logistics expertise and bespoke approach to navigate and streamline your entry into a new market.

Some of the areas we cover:

    • Distribution – including import logistics, customs, inventory management and country specific 3PL services
    • Brand Development
    • Sales Strategy
    • Registration Services
    • Buyer Relationships
    • Goal Setting 
    • Retailer Staff Training 
    • Marketing & PR 
    • Special Events & Gifting 
    • Influencer Marketing
    • Collaborations & Partnerships


We understand that some brands are on different stages of their businesses. We offer a tailored consultancy service for smaller brands where we cover sales and logistics strategies as well as launches. We’d love to chat (or Zoom) - reach out to us here.