Luxury fragrances in the clean beauty revolution with clean ingredients, innovative formulations and luxurious scents. Ellis Brooklyn was founded by the longtime New York Times beauty columnist Bee Shapiro in 2015. She had been covering beauty for the Times for over a decade and had seen nearly everything come across her desk, yet not clean, luxurious fragrance. Bee became serious about cleaning up her beauty routine that she thought to start a line. Ellis debuted four fragrances (Rrose, Myth, Raven, and Fable) in the fall of 2016. They quickly became the brand’s bestsellers. They were followed by two new scents, Rives and Sci Fi in 2017 and Fawn in 2018. All Ellis Brooklyn eau de parfums are paraben free, phthalates-free and PETA certified, vegan and cruelty-free.