Wise caters to a new generation of conscious consumer; those who want thoughtful, carefully-sourced, and natural personal care products down to the last ingredient and packaging detail.Artificial fragrances and colors, MEA, DEA or TEA, parabens, phthalates, and sulfates will never be found in their products.

Natural, healthy and cruelty-free ingredients will always be the core of Wise's products.The only ingredient that hinders the vegan certification of their products is beeswax, an ingredient we particularly enjoy for its moisturizing and protective properties.


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